2mee, an organization specializing in incorporating human connection into company and product messaging, is undergoing a major shift. They are joining forces with Golden Rock Global (GRG), a firm with a sharp focus on financial technology, via a reverse acquisition. GRG recognizes substantial promise in 2mee’s novel communication system, which enables brands to utilize the influence of actual individuals conveying their message. Although the precise numbers are not yet confirmed, it is projected that GRG will be providing a sum in the vicinity of £6-8 million (roughly $7.6 – $10 million) to 2mee’s stakeholders.
This disbursement will be executed through the issuance of new shares by GRG. Furthermore, as a component of this agreement, Golden Rock Global is also intending to secure supplementary funding to further support the recently combined entity. 2mee aims to employ this inflow of resources to swiftly broaden its scope.
2mee’s technology centers around empowering individuals with influence to deliver customized messages on displays, whether through internet sites or applications. This establishes a more personal and authentic link between companies and their clientele, ultimately swaying consumer choices in a significantly more impactful manner.
James Riley, the head of 2mee, emphasized the significance of this strategy: “In the saturated digital landscape, it is vital for enterprises, particularly in fields such as internet-based gaming, to break through the clutter and engage with their target demographic in a way that feels genuine and relatable. 2mee’s tools allow them to accomplish precisely that, influencing consumer actions at those pivotal decision-making junctures.”
We were ecstatic to partner with GCG and begin a thrilling new phase in 2mee’s trajectory!”
Ross Andrews, Golden Rock Global’s Chairman, expressed his excitement, remarking, “It’s an honor to work alongside 2mee and their groundbreaking platform that enables brands to engage with audiences personally. 2mee’s technology ingeniously utilizes the strength of human interaction, permitting businesses to connect with consumers at crucial junctures when they are contemplating purchases.”