A prominent iGaming software provider, SOFTSWISS, has significantly expanded its presence in the African market by securing a controlling interest in Turfsport, a dominant South African company renowned for its extensive betting offerings.
Turfsport boasts a long-standing history in the sports wagering, equestrian racing, and lottery domains, catering to more than 40 operators across South Africa and handling an impressive 1.5 billion wagers each year.
“We have been actively seeking an international collaborator capable of amplifying our already robust foothold in South Africa, a partner who could facilitate innovation and enable us to keep pace with the constantly evolving iGaming landscape,” remarked Christian Neuberger, Chief Executive Officer of Turfsport. “We discovered the ideal counterpart in SOFTSWISS, an organization recognized for its agile team and remarkable expansion.”
Both entities express a positive outlook on the future, intending to capitalize on their collective strengths – Turfsport’s profound comprehension of the regional market and SOFTSWISS’s global proficiency – to provide state-of-the-art products and services that will empower their clientele to flourish in the dynamic African market. This collaboration is poised to unlock a wealth of prospects within the region.
Softswiss is strongly entering the African market through the purchase of Turfsport, a native firm. This represents a major action for Softswiss, as they perceive substantial promise in the African market, likening its expansion path to that of Latin America.
This acquisition extends beyond simply capturing market share; Softswiss is also enthusiastic about integrating Turfsport’s personnel and their extensive three-and-a-half decades of knowledge. They intend to utilize this proficiency to bolster their current offerings and reinforce their standing as a top provider within the area.
Softswiss is not alone in making strides within South Africa. Other industry leaders such as Light & Wonder and Optimove have also recently collaborated with local entities to access this flourishing market. It appears everyone is aiming to secure a portion of the activity within Africa’s rapidly developing gaming industry.