## Betfair Partners with Italian Powerhouse Juventus
Betfair has teamed up with Italian champions Juventus in a multi-year agreement, becoming the club’s official wagering and gaming collaborator. This thrilling alliance will showcase the Betfair brand prominently across Juventus’ properties, including their practice facility and the renowned Allianz Stadium.
This collaboration also provides Betfair exclusive rights to Juventus’ star-studded lineup, featuring iconic goalkeeper Gianluigi Buffon and World Cup champion Sami Khedira, for marketing and promotional campaigns. Picture the excitement these football icons will create for Betfair!
But it’s not solely about the superstars. The arrangement guarantees exclusive material and thrilling prizes for Juventus supporters, bringing them nearer to the action than ever before. They’ll experience the electric game-day ambiance at the Allianz Stadium and even encounter their idols.
Claudio Di Zanni, Director of Betfair Italia, conveyed his excitement, stating, “We are incredibly honored to collaborate with Juventus, an organization that embodies the principles of excellence, leadership, and aspiration – attributes we deem essential for triumph, both in athletics and commerce.” He continued, “This partnership presents fantastic prospects for our clientele and all football enthusiasts.”
Giorgio Ricci, Juventus’ Chief Revenue Officer, shared this sentiment, stressing the partnership’s importance in Juventus’ international strategy. He emphasized the significance of working with innovative, globally-recognized brands like Betfair.