A major European wagering corporation, Better Collective, has amplified its European footprint by purchasing the Romanian gaming platform, PariuriX. Established in 2006, PariuriX rapidly gained recognition in Romania for its sports wagering options. The platform is recognized for combining perspectives from both seasoned and casual sports fans, a factor that has contributed to its substantial and loyal user base within the nation.
This calculated acquisition follows a series of comparable actions by Better Collective in France, Austria, Germany, and the UK, where the company has effectively incorporated prominent wagering sites into its holdings. This specific acquisition represents Better Collective’s initial venture into the Eastern European market, indicating an expansion of their acquisition-fueled growth approach.
Michal Kopec, Head of Mergers and Acquisitions at Better Collective, conveyed his excitement in a statement affirming the purchase: “Incorporating PariuriX immediately establishes Better Collective as a top sports betting partner in Romania. Integrating another regulated market into our portfolio is a significant advancement for the company.”
He continued, “We are delighted to assume control of such a well-regarded and established brand. Marius Cădar, the former proprietor, has done an exceptional job expanding PariuriX, and Better Collective is dedicated to utilizing the current framework to further enhance the product and brand.”
Upon initially establishing PariuriX several years back, my vision was to establish a central platform where experienced gamblers could converge, share their insights, and collaboratively pinpoint the most promising wagering prospects daily,” reminisces Marius Cădar, the architect and proprietor of PariuriX.
“As time progressed, we nurtured a cadre of esteemed and well-informed handicappers and assembled a comprehensive repository of materials encompassing sports wagering, casino diversions, and poker. Our online community has evolved into an indispensable support network for players of all skill levels.”
“The sum of our achievements fills me with immense pride, and I am enthusiastic to witness Better Collective assume stewardship of PariuriX. I am assured that they possess the proficiency to elevate the platform while remaining faithful to its foundational tenets.”