SoftSwisss iGaming affiliate marketing solution, Affilka, has teamed up with Boomerang to facilitate the debut of their affiliate program. Boomerang Partners, as the program is known, seeks to furnish its affiliates with tailored and direct advertising, technical assistance, payment handling, and data analytics services. The platform empowers entities like Boomerang to oversee their affiliates through a suite of tools provided by Affilka. These tools encompass functionalities such as account administration, assigning and revoking dedicated managers, communication, payment processing, commission calculation, and the examination of traffic and other data points. “Affilka has made notable progress in the iGaming domain, as evidenced by our esteemed accolades and valued collaborations with industry frontrunners. These accomplishments undeniably demonstrate Affilka’s value, competitive advantage, and broad market attractiveness,” remarked Angelika Antonova, Head of Sales at SoftSwiss Affilka.

Beyond these capabilities, Affilka has also implemented a reporting API system that enables organizations to track metrics for their brands and affiliates in real time.

This collaboration provides Affilka’s associates and managers with immediate data regarding their promotional activities, enabling them to adjust their approaches instantly.

Furthermore, updated user interface API guides empower managers to personalize the appearance of their affiliate scheme, encompassing elements such as sign-in screens and registration templates.

A representative from Boomerang stated, “We were truly amazed by the assistance provided by the Affilka team throughout this entire endeavor. They promptly addressed all our inquiries with clarity and professionalism, resulting in a seamless and effective integration process.”

This agreement closely follows the addition of Megapartners to Affilka’s client list earlier this year, demonstrating Affilka’s expanding prominence within the sector.

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By Peyton "Pepper" Bowman

Holding a Master's degree in Mathematical Logic and a Bachelor's in Philosophy, this versatile author has a deep appreciation for the logical and philosophical foundations of probability and their role in shaping the epistemological and ethical dimensions of gambling. They have expertise in modal logic, philosophy of probability, and decision theory, which they apply to the analysis of the logical and philosophical aspects of gambling reasoning and the development of strategies to promote rational and ethical decision-making in gambling contexts. Their articles and reviews provide readers with a logical and philosophical perspective on the casino industry and the strategies used to enhance the rationality and morality of gambling practices.

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