888bets is aggressively entering the Angolan market through a collaboration with NE Group, offering its sports wagering and internet gaming services. This strategic move is a key component of 888Africa, a larger plan by 888bets to broaden its presence across Africa.
Through this alliance, individuals in Angola can now engage in betting on a wide array of sports via 888bets and enjoy popular games such as Aviator. 888bets underscores its dedication to ethical gaming practices by providing resources and a specialized team to oversee player engagement.
A representative from 888bets conveyed enthusiasm about the promising prospects of the Angolan market and the chance to deliver an engaging experience for sports betting aficionados. This expansion comes at a critical juncture for 888bets, following the company’s recent disclosure of revenue dips across all segments in the initial quarter of 2024. They aim to leverage this partnership as a catalyst for improvement.
NE Games, a business-to-business iGaming software supplier with extensive expertise in the African market, will play a vital role in guiding 888bets’ navigation of this new landscape.
The head of NE Games, Imran Bukhari, shared his enthusiasm regarding their collaboration with 888bets, noting their delight in witnessing the debut of 888bets’ sports wagering platform within Angola. This introduction will furnish sports enthusiasts in the area with a top-tier encounter they merit. Bukhari emphasized that NE Games’ sports betting framework and streamlined front-end solutions, particularly crafted for the African market, have empowered 888bets to expand swiftly.
Earlier this year, in February, NE Group also joined forces with WA.Technology to form a fresh Africa-centric collaborative venture.