The prominent sports betting platform, BetMGM, is launching a new advertising initiative featuring hockey icons Wayne Gretzky and Connor McDavid. The advertisement, characterized by its lighthearted and amusing tone, portrays Gretzky becoming completely engrossed in the BetMGM application during McDavid’s practice, prompting a frustrated McDavid to confront him.
This amusing interaction between the two hockey legends aims to emphasize the captivating nature of the BetMGM platform. Raymond Doyle, BetMGM’s VP of Brand, explains that their objective is to seamlessly blend sports and entertainment in an enjoyable manner that resonates with hockey enthusiasts.
This is not BetMGM’s initial venture into innovative marketing. This particular advertisement is an integral part of their broader “It’s On” campaign, which commenced in September. The campaign boasts an impressive roster of brand representatives, including Jamie Foxx, Vanessa Hudgens, and Kevin Garnett. It is being introduced as a multi-part series, with the inaugural installment showcasing Foxx socializing with fellow BetMGM ambassadors at the opulent Bellagio hotel.
This recent commercial featuring Gretzky and McDavid serves as yet another illustration of BetMGM’s strategic utilization of renowned figures and humorous situations to effectively promote its brand.
A fresh marketing surge is about to hit our city! Brace yourselves to witness it on large outdoor displays, catch it on your favorite radio stations, and find it unavoidable on your mobile devices β they’re even taking over social platforms. The creative geniuses at 72andSunny’s New York branch have crafted this promotional effort, and as a finishing touch, they’ve enlisted Peter Berg, the visionary director behind HBO’s successful shows Entourage and Ballers, to helm the commercial. You just know it’s going to be epic!