The AP News organization has partnered with BetMGM, designating the sports betting platform as its official provider of odds. This collaboration means that betting odds and analysis found in AP reporting will be supplied by BetMGM. BetMGM takes over this role from FanDuel, the previous holder of the position.
This agreement is significant for both entities. The AP is a prominent news organization, reaching a vast audience daily. For BetMGM, this alliance grants them exposure to a massive viewership, enhancing their brand recognition and trustworthiness.
This is not the first instance of the AP collaborating with a sports wagering company, highlighting the increasing intersection of sports journalism and the realm of betting.
Barry Bedlan, who leads text and business products globally for the Associated Press, shared his enthusiasm for the collaboration. He stated that sports wagering enthusiasts desire dependable data, and the AP is delighted to team up with BetMGM to provide credible knowledge to their clientele and user base.
This news follows closely on BetMGM’s latest alliance with PlayAGS, which debuted a fresh slot machine game in Michigan just days ago.