Penn National Gaming has transitioned Barstool Sportsbook to its exclusive platform.
All Penn Entertainment brands are powered by in-house technology, and previously Barstool Sportsbook and casino were moved to its internal system.
Penn National Gaming has moved Barstool Sportsbook to its proprietary platform.
The transition occurred during the MLB All-Star Game, concurrently across all 16 states where Barstool operates, making it the largest technological shift in North American betting history.
Penn National Gaming characterized the migration as a significant development that fulfills its long-term strategic objective of becoming technologically self-sufficient, bringing all betting operations in-house.
Penn National Gaming’s acquisition of theScore, which was constructing the platform at the time of the acquisition, and the launch of Penn Gaming Studios were also part of this plan. theScore is now Penn National Gaming’s brand in Ontario, and was the first brand to move to the new technology stack.
“Landmark Achievement”
The updated Barstool Sportsbook and casino include several new features, including simplified navigation, more personalized options, and faster deposits and withdrawals.
Penn National Gaming President and CEO Jay Snowden labeled the migration a “landmark achievement.”
Maintaining complete command of our product and development plan will enhance operational effectiveness and allow us to swiftly introduce new features, personalize promotions, and pinpoint target markets,” Snowden clarified.
“I applaud the dedicated work of our [Pennsylvania] Interactive team members who have empowered us to better compete in the online gaming arena. Their relentless efforts ensured a successful transition on schedule.”
“A significant amount of coordination and preparation”
The transition demanded a considerable amount of preparation to finish, noted Benjie Levy, Head of Pennsylvania Interactive and President and COO of theScore.
“A technology transition of this magnitude necessitates a great deal of coordination and preparation. I am deeply proud of our Interactive team for stepping up to the challenge, carrying out this intricate project on time, and with minimal disruption to our clientele,” he stated.
“With this proven technology propelling the significantly enhanced Barstool Sportsbook, we are prepared to provide a top-tier online sports wagering and casino experience to our U.S. clientele.”
Pennsylvania Acquires Barstool
Pennsylvania’s acquisition of Barstool was finalized in February of this year, concluding a process that commenced in February 2020 when Pennsylvania obtained a 36% ownership in Barstool Sports for $163 million.
After disclosing first-quarter outcomes in May 2023, Pennsylvania increased its full-year revenue projections to a range of $6.37 billion to $6.81 billion, citing the acquisition as a catalyst for long-term expansion.
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