Strendus, the web-based gambling and gaming brand for Mexico, has joined forces with Spain’s top football league, LaLiga. This three-year agreement designates Strendus as the official sponsor of LaLiga in Mexico. This partnership aligns with new Spanish regulations that prohibit sports clubs from promoting gambling operators.
LaLiga, the governing body of Spain’s premier football league, was required to terminate all gambling partnerships at the conclusion of the 2020-21 season.
“This arrangement enables us to connect with our supporters in Mexico, share the fervor of LaLiga with Strendus, and be present at various events,” stated Boris Gartner, CEO of LaLiga North America. “We have always been enthusiastic about football and have shared that enthusiasm with our audience. Now, we can share it with Strendus’ customers.”
Logrand Entertainment Group’s online operations head, Lenin Castillo, expressed his excitement, stating, “We’re delighted to witness the enthusiasm from our brand patrons and soccer enthusiasts as we successfully introduced this venture. It was always intended for them, and they will soon observe more of the partnership’s and our platform’s capabilities.”
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